Here is an interesting look at the gear sponsorship breakdown for UFC 91: Couture Vs Lesnar. The data used to compile the graphs were taken from a post on the MMAWarehouse.com blog entitled “What are you wearing?” a list of gear worn by each fighter during the event.

As you can see TapouT lead in gear sponsorship of hats worn by fighters at the event.

Again, TapouT takes the lead in shirt sponsorships.

TapouT leads again in sponsorships of shorts beating out fight short manufacturing giant, Sprawl.

graph designed by: FightBlock.com