Based around German themed artwork, Hoelzer Reich is an apparel company looking to make a debut into the world of MMA with the sponsorship and creation of a Mac Danzig UFC 100 signature series t-shirt. Hoelzer Reich was founded by Jamie Vine (designer) and Jed Colvin who lent his family name to the apparel business. The name “Hoelzer Reich” means lumber jack empire or nation. Mac Danzig, on the other hand, is coming off a two fight losing streak and is looking to redeem himself against Jim Miller at UFC 100 in Las Vegas, Nevada.

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