Leveraging social media as a means of marketing his brand, BJ “The Prodigy” Penn has launched an iPhone application. The iPhone app is a first-ever for a MMA fighter and sets the groundwork for other fighters interested in entering the mobile application market. Included in the software you can find news, video and photos related to MMA and BJ Penn. It also includes user based uploads, a twitter client, a forum, and a  series of wallpaper you can easily install on your iPhone. Check out the BJ Penn IPhone application in your iTunes store.

Despite having already released his ‘official UFC 107′ tee, a ban by the UFC on RVCA will prevent BJ Penn from wearing that shirt out to the octagon. Instead Penn will team up with another brand he has previously worked with, Cage Fighter. Always the self promoter, Penn’s new walkout tee displays his website on both sides along with the Cage Fighter and MMA Elite logos, while the back of the long sleeve t-shirt displays a picture of Penn’s native Hawaii.

With UFC 107 just a week away, BJ Penn has unveiled his official t- shirt for the event. The lightweight champ has once again teamed up with lifestyle brand RVCA for the limited edition tee. Similar to past Penn tees, this shirt features not only his name and RVCA’s but also symbolic imagery of his proud Hawaiian heritage. If Penn can defeat Diego Sanchez he will only further cement his case as the number one lightweight in the world. Currently the shirts are only available via bjpenn.com.

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Worn by BJ Penn to the UFC 101 weigh-in, the BJ Penn Island Warrior Tee from Cage Fighter features a Hawaiian Warrior design screened on a lightweight shirt.
The shirts are available in white and navy, and begin shipping on August 17th.

Now available for pre-sale on BJPenn.com are the exclusive BJ Penn UFC 101 Cornerman T-shirts. Made of 100% premium cotton, these black t- shirts were designed by RVCA and feature graphics on the front and back as well as the RVCA logo and Hawaiian flag on each respective shoulder. For anyone attending the event in Philadelphia, the shirts will also be available exclusively at Chickie’s & Pete’s Crab House and Sports Bar.

UFC has released the official event tees for possibly the greatest rematch of all times between BJ Penn and Georges St. Pierre at UFC 94. The sold out event also features the long overdue bout between the two undefeated Brazilians Lyoto Machida and Thiago Silva. Visit the Official UFC Store for more details.

RVCA is doing an awesome job in terms of designing promotional products for UFCs current Lightweight Champion BJ Penn. Coming fresh out of RVCA’s think tank is a coconut scented air freshener of the Prodigy himself. The freshener costs $6 and a must have for any BJ Penn fanatic or MMA enthusiast. Check out the RVCA website for more details.

California apparel company RVCA has released its microfiber installment of the BJ Penn fight trunk. This go-round the shorts are available in black with velcro front waistband closure, screen printes self patches and a sewn down black belt. The belt feature a screen print of the BJ Penn and RVCA logos. The shorts retail at $61 and can easily be purchased at the RVCA website.

RVCA continuously use their creative minds to deliver innovative products from surf to mixed martial arts. The cotton twill d-ring belt was inspired by BJ Penn’s black belt in Jiu Jitsu. Available in s/m and l/xl the belt features the RVCA woven label on the front and the BJ Penn woven label on the interior.

RVCA, skateboard and surf culture clothing brand has updated their latest catalog to include a new signature series t-shirt for UFC champion and mixed martial arts sensation, BJ Penn. The tee entitled “BJ Penn No. 1″ is made of 100% cotton and is also available in black/white colorways. You can find the limited edition short sleeve shirt at the RVCA website.