Just over a year old, Eternal Unlimited has been quietly keeping pace with some of the bigger known MMA lifestyle brands by sponsoring some of the best fighetrs in the industry like Joe Stevenson, Nick Diaz, Ricardo Almeida and heavyweight Elite XC world champ Antonio Silva, and also by dropping some of the hottest products on the planet. The most recent Eternal UNLTD Holiday Line is proof that this brand has no where else to go but through the roof. The shirts run in between $40 – $50 with the hoodies being in the $50 – $70 range.