February 2nd, 2010
Leveraging social media as a means of marketing his brand, BJ “The Prodigy” Penn has launched an iPhone application. The iPhone app is a first-ever for a MMA fighter and sets the groundwork for other fighters interested in entering the mobile application market. Included in the software you can find news, video and photos related to MMA and BJ Penn. It also includes user based uploads, a twitter client, a forum, and a series of wallpaper you can easily install on your iPhone. Check out the BJ Penn IPhone application in your iTunes store.
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