Created by George “Jawbone” Ganem, Nick Ballantyne and Thad Ballantyne NightRider Jewelry recently launched a new signature series line to their already impressive collection of bracelets, buckles, chains, pendants and rings. The concept behind the new series was to focus on influential people in their field. To start, NightRider chose four fighters influential to the growth of MMA. Fighters like Shane Carwin, Ryan Bader and Efrain Escudero will take part in the first round of signature series pieces designed by NightRider. UFC Heavyweight, Brendan Schaub will also be included in the first series. Check out the individual pendants after the jump.

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Leveraging social media as a means of marketing his brand, BJ “The Prodigy” Penn has launched an iPhone application. The iPhone app is a first-ever for a MMA fighter and sets the groundwork for other fighters interested in entering the mobile application market. Included in the software you can find news, video and photos related to MMA and BJ Penn. It also includes user based uploads, a twitter client, a forum, and a  series of wallpaper you can easily install on your iPhone. Check out the BJ Penn IPhone application in your iTunes store.

As part of their MMA collection, military theme t-shirt brand, Ranger Up has released the “War Eagle Crown” tee and is dedicated to the many modern day warriors who march thousands of miles away from home into the unknown to destroy the Kings enemies. The shirt is currently available for pre-order and will ship at the end of February.

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American-Haitian and WBC welterweight boxing champion, Andre Berto has teamed up with Everlast to deliver a vintage t-shirt to show support for Haitian relief. All proceeds will go to the American Red Cross to help aide in the recovery and well being of the citizens of Haiti effected by the devastating Earthquake that occurred on January 12, 2010.  Berto was scheduled to fight “Sugar” Shane Mosley to unify the WBA and WBC title in a unification match but had to withdraw due to losing family to the catastrophe.

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Limited quantities brand, Krazy Bee has pushed out a skull cap version of their already sold out New Era baseball cap. The skully features the new Krazy Bee logo and is available in black only and of course it’s not available to anyone outside of Japan.

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Teaming up with Randy Couture, Affliction issues a new minimal design signature series tee to commemorate  Couture’s February 6th, 2010 fight against Mark Coleman. Both legends in the sport, Couture is looking to continue his winning streak and put him back on the path of once again becoming Champion of the UFC. The Warbird’s clean front prominently showcases the Affliction logo/text and the back the infamous upside down Fleur de Lis representing Affliction’s rebel lifestyle. The cotton t-shirts are only available late January to early Ferbruary.

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Leading the pack in innovative and creative MMA and Gym apparel, Japan’s RVDDW releases a rugged backpack with a gigantic sized front zipper.  Made with a waterproof fabric, the backpack features leather accents and reinforced shoulder straps. The luggage style bag is also available in a black version.

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The Cageside Beat is the premiere MMA news show on Blog Talk Radio and is the official radio show of ProMMANow.com. Hosted weekly by Brian Furby and Mike Menninger last weeks guests were Luke and Charis Burrett. Luke and Charis are the owners of heavy hitting MMA brand Silver Star and casually discussed Bruce Buffer being the ambassador of the company, dealing with their competitors and their plan for 2010 and beyond. You can check out the interview on ProMMANow and make sure you pay attention because you will need to answer 5 questions in order to win one of 5 Silver Star Windsor tees + an autographed photo of Charis Burrett Playboy’s Miss February 2003.

Launched in July of 2009, Born Stronger has been slipping slowly into the eye of mainstream media. With the sponsorship of  explosive fighters like Paulo Thiago and UFC newcomer, Todd Duffee, this fashion forward brand seem to have big plans for the upcoming year. The Octagon Girl tee focuses on the entertainment in the ring while the athletes are resting. Featuring blue foil accents on the Born Stronger octagon logo, the shirt is a most for fans who want to get away from the skulls and crosses for a bit.

Round 5 unveiled today their latest round of life-like figurines to hit the MMA scene. The second series of UFC focused collectibles include legends like: Randy Couture, Kimbo Slice, BJ Penn and Tito Ortiz. Check out the press release after the jump.

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